The entrepreneur is no longer competing with other businesses, he is competing with the institution of monetary coordination. Monetary coordination unifies all of the diverse actors in the capitalist system. This monetary frame of mind, where everyone is oriented around the monetary accumulation, is limiting and inefficient. There are more important and effective ways to exchange value. But monetary coordination and exchange cannot be dismissed either. Money serves an important role in clarifying the motives between strangers.
The primary goal of the entrepreneur in the 21st century is to create a secondary platform for mutual trust. Capitalist monetary exchange is a kind of social brain, it is coordinated human activity. The task of the information entrepreneur is to construct a secondary layer of mutual trust on top the monetary exchange layer.
Monetary exchange is an ineffective way of transmitting and storing value, because monetary exchange implies that there is a single universal currency. This idea is associated the predominance of a single nation state. But the predominant currency just represents a universal layer of trust and cooperation. Where there is trust and cooperation there is economic development. Mutual gains and positive sum games have network effects that radiate out and benefit the entire interconnected community. These positive sum games are not limited to currency, people add value by contributing to the wholeness of experience, to the optimal lucidity, vividness and quality of aliveness.
In an information economy, the goal of the entrepreneur is to set up a platform of positive sum games and network effects, which is a secondary layer on top of the monetary exchange layer. This is technological because it is the application of scientific knowledge for practical purposes. The entrepreneur sets up a practical, positive sum game, in which all members can connect and benefit from the network. We can see this with the emergence of social media companies and sharing economy platforms. Entrepreneurs are trying to build a secondary layer of mutual trust in which to embed monetary exchange.
We know that there are such things as positive sum games and mutual gains from trust and cooperation. It is just a question of “buying into” this secondary social brain layer that is constructed on top of the system of monetary exchange. This secondary layer is a platform, it is technological, but it is not computational. It is based on spiritual coordination, the absorption of the individual into a more profound level of connectedness. What the entrepreneur does is to convert monetary currency into coordinated spiritual activity, the secondary layer of the social brain.
Language, symbols and gestures reach a more profound level of human interaction. But they are often confusing, especially when communicating with strangers or people who do not share the same values. The transaction costs become too high, so in those cases it is preferable to use money to exchange value in order to clarify motives. But the point of the information economy is to construct a secondary layer of mutual trust on top of monetary exchange. This secondary layer of pure mutual trust and mutual information allows for a complex, shared goal to emerge.
In the monetary layer of exchange, the shared goal is profit. So when each party profits, then we have a mutually beneficial exchange. When there is information asymmetry, and one party benefits at the expense of the other, there is a constriction of the flow. In the secondary layer of mutual trust, the shared goal is adaptation. Each person is trying to fit in in their own unique manner in to the layer of mutual trust and belonging.
There is a single meta-perspective that each conscious entity participates in. Each individual is an instantiation of the entire meta-process unfolding as a completed whole. But the responsibility for this meta-process lies in each of those individuals who compose it. This whole can only be cognized by optimally mutual cognition and recognition. In other words, this static-processual whole, in its incompleteness, is the orienting telos of developmental, evolving life forms. It is the optimally meaningful recognition of novelty and significance compressed into each moment. Moments are no longer separate but are interwoven into a single thematic unity, layered into levels of complexity and interrelation.
Monetary exchange is the first layer of the social brain which orients the behavior of anyone living in a capitalist system, which includes the developing and developed worlds. Monetary exchange unconsciously absorbs all of the variegated perspectives into the global social brain. Movements like the punk, anarchist, or goth movement, which started as a rebellion against the capitalist order then got absorbed into the social brain and repackaged and commercialized.
Everyone is required to buy into the system of monetary exchange in order to survive. But through spiritual coordination, we build a layer of mutual trust on top of monetary coordination. Monetary exchange is not the ultimate stage of mutual human trust.
When people collaborate to collectively design the environment, this is an expression of the ultimate human coordinative capacity. When people mutually recognize the maximal wholeness of their personal experience, the maximally compressed information layered into their conscious perception, then they are able to recognize the entire environmental process as manifest in their microcosmic experience.
The entrepreneur is competing with the entire system of monetary coordination for the role of the global social brain. Monetary exchange is like the energetic flow of electricity between neurons. There are different degrees of the health of the exchange. There are exchanges in which there are mutual gains in quality of life and standard of living and everyone who participates is better off. Then there are exchanges that constrict the flow of energy, by cutting off information. These are information asymmetries that prevent mutual gains and externalize risk to one of the parties.
Money is the lower reflection of a higher reality of mutual human gains. There is an interaction of human beings in which there are positive-sum games that make everyone better off. How can we set up the foundation of a human social game in which there is positive-sum mutual gains in a network effect for all the players that are honestly contributing?
In the capitalist society, monetary exchange is an imperfect reflection of some of the supreme moral virtues- humility, courage, cooperation, trust, strength. We must build up a social reality in which monetary value is more perfectly correlated with the supreme human values. In other words, money is an imperfect reflection of value and how we exchange value. The successful information entrepreneur constructs an effective secondary layer of mutual trust, he creates a platform in which people exchange the more precise levels of value. The information entrepreneur is trying to arbitrage the difference between truth value and monetary value, to bring these two values into closer alignment, so that it is more profitable to tell the truth.
Value is most effectively exchanged in language and other symbolic or artistic gestures. Money is like a imperfect summary of these more efficient forms of compression. There is ultimately a higher form of biosocial coordination that is based on the intrinsic genetic faculties of human beings. All human beings share the same genomic qualities. We share a code of protein folding, and our outer actions are variants of this primordial biochemical process. Our actions replicate a primordial biological code, we are all entrained to the same ecological pattern of interaction, in which we compress data from the environment in order to usefully act, survive, and flourish. All of our social actions from the immediate environment are entrained and subconsciously coordinated.
Our actions are a compression of the layers of external spatiotemporal environment and by extension the environment of the environment. As the layers get more extensive, the compressions become less efficient. We compress the immediate reality most effectively, but as we move out levels of abstraction, to times that are not present, to spaces that are not here, our compression of the environment gets more vague, less crisp and concise.
Some human individuals obtain the capacity to compress the entire content of the interactions of humanity into a single thematic unity. They summarize or compress all of the data of human interaction into a single thematic gesture, which summarizes or makes available the story of what it means to be a human being.
Efficient compression is at the core of human cognition. Our perception or conception of the environment is an attempt to “take it all in at once,” to take in the whole world in a single view.
Money is the single technology that orients all of human behavior in the capitalist world. This is an inefficient technology which must be arbitraged. There are more efficient ways of coordinating behavior that are based on intrinsic biosocial human realities that integrate the spiritual wholeness of experience.
The last frontier of technological innovation is building a secondary layer of trust on top of capitalism itself, envisioning a more efficient and effective system of coordinated human activity than capitalism. Capitalism (coordinated monetary exchange) is an inefficient technology for accurately representing valuation and exchange. There are deeper technologies that involve the spiritual, the conceptual, and the scientific, and the multiplex interrelation between these.